MFA Capstone Project: Application Design for M-Commerce Decision Support System

Author: Ngoc Nguyen

Year: 2021

ABSTRACT

Although people are comfortable making online purchases, the inability to effectively determine product quality and price to maximize value encumbers purchase decision-making. Existing mobile applications assist in online shopping, but do not offer search capability across different companies or return results with concise product information, customer reviews, and price comparisons. Additionally, the inconsistency of application interfaces impedes usability.

This project examined human decision making and the design process for a M-commerce application.  The application allows people to conduct product research across many retailers and to review product information, explore features, make price comparisons, and obtain deal alerts. The project used the Double Diamond design process model, a framework that aids designers by highlighting key design phases, principles, and methods. It afforded an accessible means by which to explore the design problem and to streamline product research and design processes. In this project, the author discussed user research, prototyping, and testing as well as the implications of using the Double Diamond process framework for designing a M-commerce application.

Keywords: M-Commerce, Human Decision-Making, Decision Support Systems, Interaction Design, Human Factors, Double Diamond Process, User Interface Design, User Experience, UX Research.

Read Project Report:M-Commerce Decision Support System_Submitted